Psychological Marketing Tactic – What Is Wrong With You?

psychological marketing tactic - Turning bad into good

Admitting a flaw or a mistake can turn skeptical consumers into long-term clients.

People often think it’s crazy to advertise your mistakes to the world. But, being mysterious about what goes on “behind closed doors” is not good for you either.

“Conceal a flaw, and the world will imagine the worst.”

Marcus Aurelius

The fact is that people love doing business with someone who’s honest.

And even making a special offer – a “Buy 1, Get 1 FREE” deal, for example, can make people suspicious.

Unfortunately, a too-good-to-be-true offer can make people fear the worst like “This is probably a scam” or “That product has passed its expiration date”.

But the reality is, we’ve all been there. At one time or another, we have seen an offer we don’t even consider.

All because it actually seems too good to be true.

If you don’t give them a reason for what you’re doing, these imaginary worst-case scenarios can kill your sale instantly.

For example:

“Oops! We ordered twice as many products as we needed. We have so many of these now that we don’t know what to do. So, we’ve decided to give it a try and offer them at half their usual price for a couple of weeks only. That’s 50% Off for you!”

See? They made a mistake.

The solution? They’re offering products at a discount price.

The following image is another perfect example of how bad can be turned into good.

And it works marvels.

1 star ads from resort
Utah’s Snowbird ski resort took 1-star reviews and turned them into 10/10 marketing campaigns.

Isn’t it a great ad?

Makes me laugh every time.

Ernesto J. Johnson

Ernesto J. Johnson

Copywriter with a passion for inbound marketing. Ernesto Johnson is the founder of EJ Marketing.

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